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Recent Posts

  1. Mastering the Facebook Fundamentals

    July 7, 2011

    Brooke Shelby Biggs runs through some best practices on how to create and maintain an effective Facebook page.  One of the biggest mistakes people make with Facebook is presuming that their page (for a program or a station or a film) is basically an online brochure for the brand. In fact, your Facebook page is much, much more than that — it’s an information

  2. First Things First: Pick the Right Platform

    June 30, 2011

    We will be offering weekly tips for independent filmmakers and public media entities on getting the most out of social media. Visit BTB Thursdays for some good advice for your Facebook, Twitter, and other social networking strategies. No matter if you are a filmmaker, a station, or a public media brand, the very first place to start is by creating (or

  3. Note to Independent Producers: Be More Social!

    May 19, 2011

    As part of ITVS Programming's ongoing mission to serve the filmmaking community, Jonathan Archer has been seeking out filmmakers to provide their perspectives and experiences from the trenches. First up, The Weather Underground producer, Marc Smolowitz. He recently presented on a panel entitled The Power of Storytelling and was kind enough to share

  4. Lessons from the IndiesLab: Digital Survey in Review

    May 27, 2010

    This month, IndiesLab is launching a new feature, “Lessons from the Lab,” a regular blog with new marketplace data and observations about what’s working and what’s not in the digital space for indies. This month, we are building on the knowledge gleaned from our 2009 ITVS Digital Survey which polled nearly 1,000 independent filmmakers about their

  5. IndiesLab participates in The Conversation at Columbia University

    March 31, 2010

    The Independent Digital Distribution Lab –– IndiesLab for short –– is a joint initiative of ITVS and PBS designed to help filmmakers navigate the marketplace and to generate revenue streams while also having a social impact. Last weekend, IndiesLab's Director Davin Hutchins, attended The Conversation, a one-day conference held at Columbia University