AIR and ITVS Partner Up for Next Step in Pubmedia Innovation

Posted on January 28, 2013

Last week, ITVS and AIR, Inc. announced a partnership that will boost support for transformative public media work through Locolore, a multi-million dollar initiative designed to help spark a new vision of 21st century public media.


Localore provides more than a million dollars in CPB funding to 10 lead producers who work with local public stations to increase their organizational capacity for innovation. From coast to coast, Localore producers, technologists, and their stations are inventing new ways to blend craft, forging “full spectrum” productions that reach and involve citizens on air, screen, and streets. 

ITVS has invited Localore producer-station teams to apply for a second year of funding through the LINCS initiative, where selected productions will have the opportunity to continue their groundbreaking projects, with AIR serving in an advisory role. The production has already yielded an array of fresh public media models, designed to reach and involve community members — from a rich multimedia music map in Austin, to a new style of short form video documentary chronicling the oil boom of North Dakota, to a digitally reversed version of the farmer’s almanac that tells the story of climate change in Paonia, CO.  

The partnership builds on previous AIR-ITVS collaborations to support transformative public media. To learn more, please click here.

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