ITVS Launches New Brand Identity

Posted on July 15, 2016

As ITVS celebrates our 25th anniversary this year, we are looking firmly to the future. We’re known and celebrated for bringing the best independently-produced, high-quality public broadcast documentary films and new media programs to local, national, and international audiences. We push frontiers by telling unheard stories, we share these voices in innovative ways, and we take creative risks, tackle complex issues, and express points of view seldom explored in the mass media.  When it comes down to it, our films are made by and for people who are curious about the world. People like you.ITVS has continued to grow and expand throughout the years, and we need the ITVS brand identity to keep pace and grow as well. We’ve loved our old logo for the past 10 years, but now it’s time for another step forward. That’s why we are thrilled to unveil our brand new identity with you today, one that reflects what we do and where we’ve been, but also points to where we’re going. 

This new identity symbolizes our commitment to innovation, experimentation, and freedom of speech, and signals the progress, relevance, and innovation that is ongoing at ITVS. And ultimately, it better reflects who we are. And while our look and feel might be changing  we will still be working overtime to produce the best independent documentaries around. We will still be amplifying voices that need to be heard. And we will still be making sure that the stories that need to be told the most, are the ones that we work the hardest to share with the world. As a friend and supporter of ITVS, we hope that you share in our belief that change is good, and progress is necessary to achieve great things. In the end, nothing can express our identity more profoundly than the stories captured by our community of filmmakers.

If you are in town, please come visit us in our new office in the heart of the innovation district in downtown San Francisco, just a few miles from our last home; we'd love to show you around the new ITVS!

From our blog

  1. ITVS Launches NEH-supported $1.7 Million Fellowship for Independent Filmmakers and Advisors Working in the Humanities

    October 5, 2021

    How can supporting a diverse cohort of 20 filmmakers for one year bring new perspectives to documentary filmmaking and the humanities?

  2. ITVS and Independent Lens Filmmakers Honored with 2021 News & Documentary Emmy Awards

    September 29, 2021

    PBS’s award-winning documentary anthology series Independent Lens, in association with ITVS, today announced films released under its banner have been honored with two News and Documentary Emmy® Awards by the National Academy of Television Arts & Sciences (NATAS).We are so pleased to salute the producers of these documentaries, which aired on

  3. Wrapping Up 2021 Independents Summit: What Does "Now" Look Like for Doc Makers

    September 2, 2021

    ITVS robust 2021 edition of its Independents Summit was jam-packed with panels of ITVS-funded filmmakers, industry partners, PBS reps, and thought leaders asking, What does "now" look like for documentary makers in a rapidly changing media landscape? Read on for our recap.