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Recent Posts

  1. Introducing ITVS's 2011 Digital Survey

    August 3, 2011

    The following is an excerpt from the executive summary of the 2011 ITVS Digital Survey. The findings, which are available for download below, offer new trends on the digital media environment with a particular focus on independent producers.        Open publication - Free publishing - More social mediaWho put the audience in charge? Technology,

  2. Use Geo-Targeting Early and Often

    July 29, 2011

    Managing Editor of Independent Lens Brooke Shelby Biggs offers advice on how to geo-target relevant information to your Facebook community.  If your film is screening in Chicago, how much sense does it make to just post that fact on your film’s Facebook fan page, where most of your fans are probably not from Chicago? Not much, for a couple of reasons. First,

  3. To Tweet or Not to Tweet?

    July 21, 2011

    Managing Editor of Independent Lens Brooke Shelby Biggs shares best tips on how to setup and leverage your twitter account. So far in this series we’ve focused on Facebook strategies, and that’s because Facebook, when used optimally, has finer controls and options. But Twitter deserves your attention too, whether you are a station, a studio, or a

  4. The Longoria Affair Nominated for an Emmy

    July 18, 2011

    The Longoria Affair (El caso Longoria) — which aired this past November on Independent Lens — has been nominated for an Emmy in the Outstanding Historical Programming Long Form category. The film examines the refusal of a Texas funeral home to care for the body of WWII Mexican American soldier. Filmmaker John Valadez spoke with Independent Lens about the

  5. If You Facebook in the Forest Does it Make a Sound?

    July 14, 2011

    Managing Editor of Independent Lens Brooke Shelby Biggs offers advice on how to trigger and track engagement on Facebook. A common misconception about Facebook is that however many friends or fans you have, they will all see each of your posts. This is simply not the case. In fact, only about one of every four of your posts will be seen by a given fan. And it