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Recent Posts

  1. Reaching an Audience on Multiple Screens

    April 30, 2012

    ITVS's Rebecca Huval discusses research, news, and trends that come out of ITVS’s IndiesLab.As you probably know, TV viewership today is vastly different than it was just a few years ago. There’s at least one upside. Now that viewers tend to click on their entertainment, media has become easier to track. Recent Nielsen reports paint a picture of TV homes

  2. Keeping Up with the Digital Distribution Joneses

    August 25, 2011

    This month, ITVS will be re-launching our popular IndiesLab monthly blog post with Sreedevi Sripathy, Director of Broadcast and Distribution, discussing research, news, and trends that come out of ITVS’s IndiesLab.For those of you unaware of the mission of IndiesLab, it is a joint initiative of ITVS and PBS and our goal is to devise and test strategies for

  3. Lessons from the Lab: Digital DIY and Distribution U.

    December 2, 2010

    Last month Indies Lab Director Davin Hutchins went back to school to learn about “do-it-yourself” (DIY) distribution and filed this report for BTB. If you haven’t heard of the phrase “do-it-yourself” or “DIY distribution” then perhaps you have been too busy fundraising, shooting, or editing your latest documentary to notice. Or perhaps you live under a

  4. Lessons From The Lab: Art & Copy in Review

    October 27, 2010

    As more and more Independent Lens films become available on iTunes we wanted to share with viewers how those projects are performing online. Indies Lab Director Davin Hutchins, pulls back the curtain on the successes behind the documentary Art & Copy. One of the more notable documentaries in our stable of IndiesLab films is Art & Copy, which

  5. IndiesLab participates in The Conversation at Columbia University

    March 31, 2010

    The Independent Digital Distribution Lab –– IndiesLab for short –– is a joint initiative of ITVS and PBS designed to help filmmakers navigate the marketplace and to generate revenue streams while also having a social impact. Last weekend, IndiesLab's Director Davin Hutchins, attended The Conversation, a one-day conference held at Columbia University